Trader Joe’s story did a single post on their newest feed post. What this means for you is that you should take advantage of the different types and cross promote them when you’re able to. The metric now includes video views, post likes and even Story replies. However, engagement in general is just more spread out among the content types. Perhaps related, feed post engagement dropped at around the same time. With the introduction of Stories, Instagram’s content types expanded. It also has just the right amount of geek in it.

It’s very specific to their account and is hilarious to those who understand the meme.

To go beyond the hashtags you’re using and discover more opportunity in your industry, you could use a social listening tool like Sprout’s to hone in on hashtags you may be missing from top posts in your niche.Ī post shared by DFW International Airport DFW airport posted this meme in between photos of planes. You can also use analytics like Sprout’s Instagram report to see which hashtags received the most engagements. To find the best hashtags for you, start by reading up on hashtag strategies. Industry hashtags work to help you see what’s trending in your field and ensure you’re not missing out. When you have a brand hashtag, it’s easier to find related content and influencers. It means being selective in your hashtags, both brand and industry. That doesn’t mean spam tagging every post with #top, #amazing or #hair. One of the easiest ways to get noticed organically is to utilize hashtags to your brand’s benefit. The contest benefits all of them with brand exposure and they get the Instagram Like count boost, too. Even if the customer base isn’t the same as yours, chances are that you’ll be able to find some inspiration in their posts’ strategy to extrapolate for your own.Ī post shared by Leesa this example, Soma upped the contest ante by partnering up with another brand and multiple influencers in the health and wellness space. Make this a combination of your industry, related industries and industries wildly outside your circle. Instead, take time to research and find inspirational accounts to follow. Where do you pull your inspiration from? If you’re only following your industry or your circle of friends, you won’t find fresh ideas. Get inspired by other brands and industries These Instagram for business basics are the foundation for your strategy while these tips are the enhancers that can help you get the most out of your content. We’ve skipped fundamentals like taking good photos and being consistent but it’s always a good idea to keep them in mind. The below is a medley of tips that we’ve assembled to help increase your Instagram Like counts per post. Right now, we don’t know what will ultimately happen with public Instagram Likes yet but importantly for brands and influencers, your analytics will still show the counts. Instagram Like removals have already been tested in several countries, including Australia and Canada, and as of this article’s publishing date, the test has been extended to the US as well. And an Instagram Like gets wrapped into general engagement numbers.Įven as Instagram is in the testing stages of removing public Like counts from posts, the metric is here to stay as an internal measurement. It’s low cost for the viewer: a double tap is all that’s needed.

Despite being one of the first social metrics that indicate post performance, Likes on Instagram still stand as a go-to indicator for many brands.

20 instagram likes